Journal ArticleOPEN ACCESS

Innovation by Lead Users inside the Firm:

  • Watanabe Y
Japan Marketing Review (2023) 4(1) 18-24
DOI: 10.7222/marketingreview.2023.003
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Watanabe, Y. (2023). Innovation by Lead Users inside the Firm: Japan Marketing Review, 4(1), 18–24. https://doi.org/10.7222/marketingreview.2023.003

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