Product Champion for Successful Innovation- A Review of the Previous Literature and Challenge for the Future

Abstract

Background: This paper aims to provide discussions on product champions that are indispensable for the implementation of innovation through reviews of previous studies, and to present the issues from previous studies and the direction of future studies. Studies on product champion (hereinafter abbreviated as PC) were pioneered by Schon in the 1960s. Although the results from many researchers have been accumulated afterwards, the analysis targets have not been unified, and various analysis results tend to be handled randomly.