IMPACT OF SUSTAINABLE MOTIVATION ON FACULTY COMMITMENT IN ARTS AND SCIENCE COLLEGES

Abstract

Objective: Teaching is considered as one of the noble professions and the faculties has the responsibility to sculpt the behavior, potential and future of any individual. Teaching is the potential of faculties to convey proficiency, education and their expertise to their students. This study's objective is to investigate and analyse the impact of motivation on faculty commitment. Theoretical Framework: It is proposed that to reduce attrition, to retain faculties and to enhance the efficiency and potential of the faculties, it is necessary for the Arts and Science colleges to enhance and incorporate better motivation and commitment strategies. Methods: A quantitative and descriptive research is opted and 340 faculties from various Arts and Science colleges at south Tamil Nadu region are taken Results and Conclusion: Outcome shows a positive and strong correlation among faculty members' motivation and commitment. When the dimensions (Intrinsic Motivation (IM) and Extrinsic Motivation (EM)) of motivation are considered, it also reveals a strong correlation between the two constructs. Intrinsic Motivation (IM) has an impact on Affective Commitment (AC), Continuance Commitment (CC) and Normative Commitment (NC). Implication of the research: This research also highlights the influence of Extrinsic Motivation (EM) on Affective Commitment (AC), Continuance Commitment (CC) and Normative Commitment (NC). Originality/Value: The variables for Intrinsic Motivation (IM) and Extrinsic Motivation (EM) are limited. In future, longitudinal research with more variables can be taken and analyzed. The research's limitations, as well as recommendations and potential areas for future study, are also covered.