Competing on web analytics

Abstract

In 2006, Tom Davenport published Competing on Analytics in the Harvard Business Review. This paper served as a wake-up call for businesses that had made significant investments in data-processing technology but had not appreciated commensurate returns. This paper outlines how Davenport's work can be applied to the online channel, providing business an entry-point into the complex process of transforming a company's ability to compete on analytics. © 2009 Palgrave Macmillan.