Analysis of Factors Affecting Generation Z's Intention in Using Shopee PayLater

Abstract

The purpose of this study is to examine the effect of several factors on generation Z's intention to use Shopee PayLater in the areas of Jakarta, Bogor, Depok, Tangerang, and Bekasi. Perceived ease of use, ability to pay, sales promotion, and security are among the factors observed. Data from a sample of the local generation Z population was gathered for this study through the use of survey methodologies. The study findings indicate that intention to use Shopee PayLater among Generation Z was positively and significantly impacted by factors such as security and sales promotion. However, no significant relationship or impact was found between the perceived ease of use and the intention to use Shopee PayLater, as well as between the ability to pay and the intention to use Shopee PayLater.