Estrategias de encuadre discursivo en periodismo político: Análisis de un corpus de titulares

Abstract

Discourse framing strategies in political journaliasm: Analysis of a corpus of headlines. In this paper the application of cognitive linguistics and mass communication theories are combined in order to analyze a corpus of news headlines, with a model of discourse analysis focused on five linguistic framing strategies. The strategies are: intentional (speech act), lexical (marked uses of denomination), predicative (application of syntactic iconicity in expressive acts), textual (use of narrative or argumentative superstructure) and interactive (dialogism and intertextuality). The use of these strategies in journalistic news is bound with mediatization proceses, that turn the discourse of political communication (institutional or partisan) in an embedded, recursive enunciation. It is found that this conversion requires a readjustment of these strategies with reference to how are they used in the discourse of political parties and politicians.