Analisis industri batik di indonesia oleh: nurainun, heriyana dan rasyimah fakultas ekonomi universitas malikussaleh banda aceh

Abstract

One of the popular fashions in Indonesia is batik. Several countries had acknowledged that batik was originated from their countries. In fact, Malaysia had registered a patent for batik. However, recently UNESCO has acknowledged that batik is indeed an Indonesian cultural heritage. In Indonesia, batik has developed since the beginning of the 19th century and has undergone the rise and fall through its development. The analysis of batik industry will identify the opportunities and strengths of Indonesian batik industry in facing competition. In addition, it also will identify threats and weaknesses of batik industry using SWOT analysis. Prior to analyzing opportunities, strengths, threats and weaknesses of batik industry, the macro environment of the company is analyzed that consist of technology, general economic condition, legislation and regulation, societal values and lifestyle, population demographics. The structure of batik industry is also analyzed. Key words: batik industry, opportunities, strength, threats, weaknesses