Does the Commercial Format Influence the Effect that Store Brands’ Equity Has on Loyalty to the Retailer?

  • Rubio N
  • Villaseñor N
  • Yagüe M
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Rubio, N., Villaseñor, N., & Yagüe, M. J. (2018). Does the Commercial Format Influence the Effect that Store Brands’ Equity Has on Loyalty to the Retailer? (pp. 125–133). https://doi.org/10.1007/978-3-319-92084-9_14

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