Assessing User’s Perception on Security Challenges of Selected E-Commerce Websites in Nigeria

Abstract

Online shopping websites in Nigeria were assumed to be associated with security challenges such as intrusion, and abuse of users’ privacy. This study assessed users’ perception on the security challenges of selected e-commerce websites in Nigeria. The study was conducted in the Sokoto metropolis. The survey was based on ten (10) selected e-commerce websites, viz: Jumia, Konga, Olx, Jiji, Deal Dey, Taafoo, Adibba, Yudala, Kaymu, and Wakanow. A total of 200 Structured questionnaire was administered on the participants of the study based on their online shopping experience and their access to the Internet within the Sokoto metropolis. 296 responses were found usable for data analysis at the end of the survey. A descriptive analysis in form of frequency was conducted to achieve the main objective of the study. It was found that Konga, Jiji, Jumia, and OLX are the most visited e-commerce websites in Nigeria. The study discovered that privacy and security challenges are of great concern to these e-commerce websites in Nigeria. They also provide high-quality and very cheap products, provides up-to-date adverts on their websites and very easy pick-up and home delivery services. Based on the findings of this study, the following recommendations were made. Stronger security measures should be taken by e-commerce websites to earn users' trust; the e-commerce sites should engage in user awareness programs to familiarize users with security measures.