The Effect of B2B SERVQUAL on PMC Performance: The Mediating Role of Top Management Support in UAE Executive Council

Abstract

The purpose of the study is to examine the relationships between B2B SERVQUAL, top management support and project management consultant performance in United Arab Emirates executive council. This followed the quantitative research design as developed self-administrative questionnaire to collect data from UAE executive council staff. This study revealed the findings as follows: (1) B2B SERVQUAL significantly predicts PMC performance and top management support; (2) top management support significantly mediates between B2B SERVQUAL and PMC performance; (3) finally, top management support positive and significantly effects on PMC performance.