Analysis of Digital Marketing of China’s Automobile Manufacturing Industry During Pandemic Time

Abstract

The COVID-19 outbreak has had a great impact on many companies, and the economic losses caused by the inability to resume work in the short term are also immeasurable. Some companies have used some online communication software such as DingTalk to solve their communication problems. Enterprises not only need to solve communication problems, but also solve online and offline collaboration problems. The prerequisite for people to achieve "non-contact" production is to solve the coordination of people, people and machines, machines and machines, and the upstream and downstream of the industrial chain. This article examines how the car sector has adapted to the digital marketing transformation in the aftermath of the epidemic. The research methods of this report is through various literature reviews. This study found that under the influence of digital development, the automobile manufacturing industry can discover new innovations during the epidemic, from R&D and manufacturing to terminal marketing and even after-sales service.