Perception of retailers about coca cola in Tripur district of Tamil Nadu an empirical study

Abstract

A detailed study has been done about the Coca cola among retailers in Tirupur District of Tamil Nadu. Various factors that can affects the sales and perception has been found out with the help of a questionnaire. Study is done based on 100 Retailers in Tirupur to understand their perceptions about the product. Various problems have been found out such as delivery delay, profit Margin, Technical issues, Presellers Attitude, Offers and Ad campaigns which seriously affects the sales and business of Coca COla products. The best solutions have been found out to solve the problems regarding the factors which can result in increase of profit and smooth flow of business as well as good perception about product among retailer.