Behavior Model Analysis of Pedestrians and Cyclists Mode Selection Base on Active Transportation on Universitas Jember Tegalboto Campus

Abstract

The University of Jember as one of the campuses that have a high traffic volume is trying to realize a "Green Campus"through the "Ring the Bell"program. However, this vision has not been implemented optimally because there are still many campus residents who do not use active modes of transportation (walking & cycling) even though sidewalk facilities are available. This indicates that the behavioral preferences for choosing active transportation modes for the residents of the Jember University campus are still unclear. Therefore, this study aims to analyze the behavioral model of pedestrian and cyclists mode selection based on active transportation at the Tegalboto Campus, Jember University. The primary data collection of residents' preferences was obtained through the TPB (Theory Of Planned Behavior) questionnaire. SEM model (Structural Equation Model) was applied in the behavioral analysis process to determine the interaction between the independent variables of TPB as a whole. The results of behavioral modeling show that intention is the variable that most influences the behavior of campus residents in using active transportation modes, while attitude is the variable that most influences intentions than subjective norms and perceptions of behavioral control.