Where’s populism? Online media and the diffusion of populist discourses and styles in Portugal

Abstract

Portuguese politics and mainstream media have been resistant to the recent spread of populism. This article examines the specific features of Portuguese politics and media that might explain the apparent exception, and puts it to test by analysing the prevalence of populist discourses and styles of communication in different types of online media. The sample is composed of mediated and unmediated messages on immigration and corruption, two issues that are commonly present in populist discourses by both right- and left-wing political actors. Overall, the content analysis shows that although populist discourses are not recurrent in politics and media, social media have amplified the visibility of this kind of discourses in Portugal.