The effect of the presence of e-commerce on consumer purchasing decisions

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Abstract

In this study, researchers examined how consumer decisions on purchases in e-commerce are particularly influenced by trust, attitudes and the ease of new shopping places. The data collection research was conducted using a questionnaire with 130 consumer respondents who had bought at ecommerce which would later be processed by Amos' Structural Equation Modeling (SEM). The study used four variables, thirteen dimensions and twenty-six indicators. The results showed that trust, convenience and attitudes influenced consumer decisions in buying e-commerce. The results also showed that trust had the greatest and most significant influence on consumer decisions to buy in e-commerce. So, it can be said that consumers buy because it is based on a sense of already trusting an e-commerce to make e-commerce crowded and buyers need to pay attention to improving their taste.

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APA

Zuniarti, I., Yuniasih, I., Martana, I. K., Setyaningsih, E. D., Susilowati, I. H., Pramularso, E. Y., & Astuti, D. (2021). The effect of the presence of e-commerce on consumer purchasing decisions. International Journal of Data and Network Science, 5(3), 479–484. https://doi.org/10.5267/j.ijdns.2021.3.005

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