Making sense of converging media

Abstract

This paper looks at Newspaper Publishers' approach to find new sources of revenue in the rapidly changing digital ecosystem. The design of new and viable business models is a real challenge in the changed media landscape, where consumers are increasingly online and obtain and share their news on multiple platforms including blogs and social media. Mobile media consumption is clearly a trend, which in turn requires new business models and new ways of engaging consumers in media content. Copyright © 2013 ACM.