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Short Term and Long Term Impact of Sales Promotion on Organizations’ Profitability: A Comparative Study between Convenience and Shopping Goods

  • Nazish Zehra Rizvi S
  • Malik S
  • Batul Zaidi S
International Journal of Business and Management (2012) 7(5)
DOI: 10.5539/ijbm.v7n5p247
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Abstract

The research paper explores the short term and long term impact of sales promotion, through the use of financial analysis and consumer survey respectively, offered by Pakistani companies from two diverse industries, ie Beverage Industry (Shezan International Ltd) and …

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APA

Nazish Zehra Rizvi, S., Malik, S., & Batul Zaidi, S. F. (2012). Short Term and Long Term Impact of Sales Promotion on Organizations’ Profitability: A Comparative Study between Convenience and Shopping Goods. International Journal of Business and Management, 7(5). https://doi.org/10.5539/ijbm.v7n5p247

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