Networks and actors: An advance in power relations in organizational communication

Abstract

Understanding the relationships that are generated in organizations requires the collaborative work of both the actors and the spaces involved. Social cartography seeks to humanize in a participatory way the links of encounters and disagreements between the multiple protagonists; For this, cultural mapping was used as a methodological tool among the workers of UNIMINUTO Centro Regional Madrid, in order to know how relationships and power roles are generated in the organization using resources that are not mere linear conventions, but on the contrary, elements associated with the human capacity for abstraction and interconnection of the senses to relate dissimilar aspects such as theories of basic geometric figures and that of color. Through the ontological characterization of mental processes and synesthesia, the workers associated, through sensory referents, the subjective perceptions and qualities that arise from individual experiences in the work environment, building a map that narrates how the links between people and assigned functions. It is concluded that the neurophysiological bases of metaphor and language to build the organizational world initially go through the individual mind to constitute it in a collective, cultural and structural subjective experience.