Interactive point system supporting point classification and spatial visualization

Abstract

Point system is structured marketing strategy offered by retailers to motivate customers to keep buying goods or paying for the services. However, current point system is not enough for reflecting where points come from. In this paper, concept of point classification is put forward. Points are divided into different categories based on source. We introduce mission into point system. Mission content is designed to guide consumption. In our system, point, mission and virtual pet will be spatially visualized using AR technique. The state of virtual pet depends on the evaluation for users. Users need to adjust themselves to keep their pets in a good state. Users can manipulate on the GUI or use gestures to interact with system.