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A Dynamic Process Model for Digital Transformation:

  • Fujikawa Y
  • Imai N
  • Kondo K
  • et al.
Japan Marketing Journal (2022) 41(3) 44-56
DOI: 10.7222/marketing.2022.006
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Fujikawa, Y., Imai, N., Kondo, K., Okawa, H., & Horiuchi, K. (2022). A Dynamic Process Model for Digital Transformation: Japan Marketing Journal, 41(3), 44–56. https://doi.org/10.7222/marketing.2022.006

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