The role of project management and strategic leadership in enhancing the investment for local and international businesses

Abstract

This study aimed to analyse the role of project management and strategic leadership in enhancing the investment for local and international businesses. To achieve this purpose, the researcher conducted semi-structured interviews with managers and professionals from different companies based in the UAE. The qualitative data was then evaluated using the thematic analysis so that a more focused and specific explanation of the study's findings could be made. According to the findings, businesses face increasingly severe competition for acquiring investments amidst rapid globalisation. One of the most essential variables in a company's ability to support development, innovation, and competitiveness is its ability to attract and maximise investment. This article indulges in a more in-depth investigation of how strategic leadership and project management interact to ensure long-term profitability for businesses, either in a local or international context and make the process of attracting investment easier. Businesses can be able to acquire enhanced investments provided that they recognise the need for strategic leadership and project management and develop effective plans so that their investments can result in long-term growth, new ideas, and a competitive advantage in the modern economy.