Abstract
… not used Islamic banks. The factors of price, service, and other advantages still dominate people's interest in connecting and engaging with a bank, when compared to the halal-haram factor of a bank. Several previous studies …
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CITATION STYLE
APA
As’ad, S. (2020). Sharia Bank Marketing Communication Strategies in Increasing Brand Awareness (Study on Islamic Bank in Yogyakarta City). Afkaruna: Indonesian Interdisciplinary Journal of Islamic Studies, 20(2). https://doi.org/10.18196/aiijis.2020.0122.228-248
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