Analysis of Blind Box Economy Based on Product Design and Marketing Strategy of "POP MART”

Abstract

The blind box economics refers to a system where a product is enclosed within a packaging that remains sealed, so concealing its contents from the consumer. The method aims to captivate clients by generating excitement, motivating them to eagerly open the subsequent package following their purchase. The popularity of blind boxes is increasing worldwide, attracting a growing number of collectors within the community. This study analyzes the blind box economy, focusing on the product design's ability to generate excitement for customers. The study specifically highlights POP MART, a prominent company in this sector. During the study, the author emphasizes the significance of innovative product design, including conceptual elements, and enhancing customer experience in fostering consumer participation within the blind box community. The study delves into various domains of research, including community building, digital marketing, and limited edition releases. These examples illustrate the process of generating client desire and fostering future engagement. Primarily, it is necessary to examine the impact of market trends and client behaviors on the future economy of the country. The paper discusses the successful implementation of problems by POP MART and their impact on customers and businesses inside the blind box economy.