4P's and 1C of New Age Spirituality: A Holistic Marketing Review

  • Basci E
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Abstract

The transformation of consumers' inner worlds through social and political factors has caused a new type of market to emerge, naturally attracting the attention of marketers over the past years. Motivated by neoliberal economic policies of our time, companies conceive …

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Basci, E. (2015). 4P’s and 1C of New Age Spirituality: A Holistic Marketing Review. International Journal of Social Science and Humanity, 5(5), 446–449. https://doi.org/10.7763/ijssh.2015.v5.497

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