Communicating Visions: An Exploration of the Role of Delivery in the Creation of Leader Charisma

Abstract

The concept of charismatic leadership has emerged as a central concern in leadership research. This investigation examines the impact of delivery on perceptions of leader charisma. Respondents were exposed to a supervisor presenting a charismatic message in either a weak or strong delivery condition. The results indicate that delivery does make a difference in evaluations of leader charisma. The concept of communicator style is offered as a way to interpret the findings. © 1993, SAGE PERIODICALS PRESS. All rights reserved.