Evaluation of the Strategies and Constraints to Marketing Quantity Surveying to the Public

Abstract

The limitations to the promotion of the profession in Nigeria were examined, along with the utilization and efficacy of the existing marketing techniques, the professional-client connection, and the least used strategy, which was promotion through specialized websites. The results of this study indicate that senior secondary school students in Ondo State have a high level of awareness of the quantity surveying profession. The quantity surveying profession should be aware of the advantages of marketing strategies and should permit the use of specialized websites as marketing strategies within the bounds of professional ethics. The Nigerian Institute of Quantity Surveyors (NIQS) and the Quantity Surveyors Registration Board of Nigeria (QSRBN) should take greater initiative to inform secondary school students about the career of quantity surveying, particularly via the utilization of State Chapters.