The association value of random shapes revisited

Abstract

Vanderplas & Garvin (1959) found the mean association value of their random shapes to be only 38 per cent. Also, more Ss said “yes” than actually naming content. It was hypothesized that a more natural experimental procedure would lead to increased association value and increased content responses for the random shapes. Both hypotheses were supported beyond the.001 level. © 1966, Psychonomic Press. All rights reserved.