Abstract
This study aims to examine the influence of e-payment and e-commerce services on MSME supply chain performance. A quantitative method was used by distributing questionnaires to 100 selected MSME respondents that utilize e-payment and e-commerce. The sampling technique applied was purposive sampling. SPSS version 26 was used for data analysis, specifically multiple linear regression. The findings show that e-payment and e-commerce services have a favorable and significant impact on the functioning of MSME supply chains. E-payment improves transaction efficiency and accelerates supplier payments, while e-commerce expands market reach and enhances distribution. These findings highlight the strategic role of digital services in strengthening supply chain performance among MSMEs.
Cite
CITATION STYLE
Novianti, D., & Baihaqi, B. (2025). The Influence of E-Payment and E-Commerce Services on Supply Chain Performance MSMEs. Asian Journal of Applied Business and Management, 4(2), 405–420. https://doi.org/10.55927/ajabm.v4i2.141
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