"Fisheries +d": NTT DOCOMO's Solution Co-creation for the Fisheries Industry

Abstract

While there is no end in sight to the decline and depletion of natural fish and shellfish, the global fish catch is on the rise due to population growth and other factors. The need to reliably nurture marine resources while protecting the diversity of the oceans from pollution is growing in urgency. Accordingly, expectations regarding improvement and commercialization of sustainable aquaculture technologies are increasing. NTT DOCOMO is focusing on the fisheries industry as the main area for industry creation underpinned by its medium-term strategy through 2020 called "Declaration beyond." Under this strategy, we have developed marine-monitoring technology and aquaculture-management solutions that use ICT (information and communication technology) buoys and cloud computing, thus contributing to regional revitalization in collaboration with partner companies. This article introduces the initiatives of NTT DOCOMO in the fisheries industry.