Visualization analysis of the cognitive characteristics of service designers based on linkography

Abstract

The cognitive characteristics of service designers in the design process were analyzed from the perspective of semantic linkages, and the visualization expression method of the cognitive characteristics of service designers was proposed to address the problem of absent references for constructing a high-efficiency service design team from a design cognition. The proposed method mainly determined the cognitive activity level of designers through link entropy, which was calculated on the basis of linkography. The proposed method also quantified the degrees of interaction and cooperation among designers from the cognitive activity relationship of the design team, which was constructed on the basis of linkography. An experiment based on design of transport service for thin-walled parts was conducted. Results showed that the proposed method can quantify a design cognition process, analyze cognitive features of designers effectively, and determine the compatibility among designers. The cognitive features of designers will provide scientific references for optimizing the design team.