Investor’s perception toward mutual fund in the Ernakulam city

Abstract

Mutual fund is now being considered as a leading tool in the Indian financial market. An investment in mutual fund helps the investor in identifying their goal, considering the risk return factor, better planning, understanding the various avenues available and so on. The study tries to find out the awareness level of investors towards mutual fund, factors considered while investing and also to know the commonly preferred asset management companies as well as fund schemes.