Assessing Organizational Maturity in Predictive Analytics of Telecommunications Companies in the Republic of Macedonia

Abstract

Data analytics and predictive analytics are among major trends companies are facing worldwide. In a highly digitalized environment it is not only to question the usage of data analytics, but how analytically mature organizations are. The goal of this paper is to assess organizational maturity in predictive analytics of telecommunications companies in the country. In order to assess the level of organizational maturity in predictive analytics we use Predictive Analytics Maturity Framework Assessment (PAMFA) (Capgemini, 2012), since it best describes maturity levels in telecommunications sector. The method of analysis is based on interviewing managers with questionnaire that guides respondents through all dimensions and levels proposed by the framework. According to the PAMFA five dimensions are analyzed (Vision and strategy, Enablers, Competence, Deployment and Governance). For each dimension, four maturity levels are defined: Level 1: Impromptu, Level 2: Solo, Level 3: Ensemble and Level 4: Symphony. Survey results confirmed that analysed companies fully understand the benefits of predictive analytics as valuable source of gaining competitive advantage from data. The overall level of predictive analytics maturity is set between levels 2 or 3 for almost all dimensions. This research is the first attempt to analyze organizational maturity in predictive analytics in the country. Its originality derives from the specific characteristics and development of the telecommunications sector. This sector is one of the most advanced service sectors in the country and hence represents a benchmark concerning digital transformation. Results of this survey provide useful information needed to design a roadmap for migrating towards higher maturity levels.