Research on the purchase decision of family cars

Abstract

Faced with a wide variety of cars in the automobile market, many consumers often find it difficult to choose. In order to solve the decision-making problem in the purchase of private cars, this paper takes several compact family cars as the research object. The price, power, fuel consumption, configuration and space of the car are selected as the research indicators. The relevant mathematical model is established based on analytic hierarchy process combined with relevant data information of automobile market. The results of this paper can provide consumers with some decision references and suggestions in reality.