IDEOLOGICAL REPRESENTATIONS IN POLITICIAN AND PUBLIC COMMENTARIES ON DKI JAKARTA REGIONAL ELECTION: JUDGING FROM THE VOCABULARY USAGE

Abstract

The multitude of news related to the Jakarta Regional Election caused many people to respond, not only politicians but also society. This study aims to describe the ideology behind the statements and comments of politicians and the public about the 2017 DKI Jakarta Regional Election political news from the use of vocabulary. This study uses a qualitative-descriptive approach and content analysis method based on Norman Fairclough's critical discourse analysis theory. The results showed that (1) three ideological representations, namely religionism, secularism, and neutrality found in politicians' statements about the DKI Regional Election in the online mass media, and (2) four ideological representations, namely religionism, secularism, liberalism, and neutrality found in public comments about the political discourse of the DKI Regional Election on social media. However, based on the dominance of its use, it can be concluded that the political discourse battle for the 2017 DKI Jakarta Regional Election is motivated by two ideologies, namely secularism and religionism, both in politicians' statements and public comments. Religious ideology is represented through the vocabulary that raises issues of faith, sharia, and morals; and linking it in choosing government leaders. On the other hand, Secular ideology is represented through vocabulary related to the ideal government leader, such as honest, intelligent, creative, etc. and does not link it to the religious factor he adheres.