Does fan discrimination exist? Mixed-method investigation of customer discrimination in Chinese professional baseball league

0Citations
Citations of this article
N/AReaders
Mendeley users who have this article in their library.

You may have access to this PDF.

Abstract

This paper focuses on customer discrimination in the Chinese Professional Baseball League (CPBL). Using the 2005–2017 annual spectator attendance data, we first show that inverse customer discrimination exists for international players. We next explore the roots of customer discrimination from the perspective of economics alongside social psychology. We find customer discrimination in the CPBL a combined outcome of taste-based and statistical discrimination, and can be explained by reference group theory. This study thus aims to develop a sports fans’ customer discrimination scale, which is demonstrated to consist of three major elements: players’ characteristics, prestige and experience, and spectators’ confidence.

Cite

CITATION STYLE

APA

Wang, J. S., Jane, W. J., Cheng, Y. H., & Fang, P. H. (2020). Does fan discrimination exist? Mixed-method investigation of customer discrimination in Chinese professional baseball league. Eurasian Business Review. https://doi.org/10.1007/s40821-019-00147-4

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free