Factors that Influencing Purchase Intention and Decision of Homebuyers Towards Affordable Housing in Malaysia

Abstract

The ability to own a home is pivotal in ensuring an enhanced quality of life. Purchasing a house is a crucial process for homebuyers, necessitating careful long-term decision-making due to its significant financial implications. The growing number of unsold homes has drawn the attention of the government and developers to better understand homebuyers’ purchase intentions. This issue has also garnered substantial interest among academics. Despite this, there is limited systematic review research on the topic. This study aims to conduct a systematic literature review (SLR) based on previous research regarding the factors influencing homebuyers' purchase intentions to address this gap. The study follows the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines. It utilizes two primary databases, Scopus and Google Scholar, to identify relevant articles. The thematic analysis identifies four primary themes: Product, Place, Price, and Promotion. Consequently, government and policymakers can emphasize affordable housing criteria in policies, providing better guidance for developers to produce more affordable housing. Additionally, the study offers suggestions for future research.