Why your company may need a chief external officer. Upgrading external affairs can help align strategy and improve competitive advantage

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Doh, J. P., Lawton, T. C., Rajwani, T., & Paroutis, S. (2014). Why your company may need a chief external officer. Upgrading external affairs can help align strategy and improve competitive advantage. Organizational Dynamics, 43(2), 96–104. https://doi.org/10.1016/j.orgdyn.2014.03.003

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