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The Impact of Social Media on Small-Scale Businesses in Ghana: A Case of Fashion Brand Marketing and Promotion in Sunyani Municipality

  • Moses O
  • Sarah B
American Journal of Art and Design (2023)
DOI: 10.11648/j.ajad.20230803.11
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Abstract

… They are viewed as engines for economic development since they create more jobs for … that the use of social media platforms as digital marketing and promotional tools in the fashion …

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APA

Moses, O., & Sarah, B. (2023). The Impact of Social Media on Small-Scale Businesses in Ghana: A Case of Fashion Brand Marketing and Promotion in Sunyani Municipality. American Journal of Art and Design. https://doi.org/10.11648/j.ajad.20230803.11

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