Sentiment analysis of movies on social media using R studio

Abstract

This paper presents sentiment analysis of twitter data on movies using R-studio. Twitter is one of the largest social media that shares user opinion about a thing or event that happens all around the world. Recently social media analysis gained importance in digital marketing. User tweets about a product or event, person, movie, etc., are analyzed to know market trends and customer feedback. In this paper, first we have performed literature study on various methods used in twitter data analysis. Second, we have discussed about the steps involved in accessing twitter data. Finally, we have performed sentiment analysis on tweeter data for the movies titled kabali, Bharath Ane Nenu Mersal, and Dangal. User data for the movies are classified into positive, neutral and negative based on DBM and SVM. Sentiment scores are used as evaluation metrics. Results shows DBM is effective in classifying sentiments and produced better sentiment scores compared to SVM. Results are helpful in identifying popularity of the movies and audience feedback about the movies.