Kid Influencers as content creators: Legal implications

Abstract

Children belonging to Generation Alpha have grown up in a totally digital envi-ronment. They use and know from a young age mobile devices, virtual assistants, toys with Artificial Intelligence, which makes them hyper-connected and become true technological experts. In this context, it is not unusual to find them active-ly participating in different platforms and social networks as content creators. True influencers where brands and advertising have seen an opportunity to reach minors. The content created by this generation is mostly advertising and does not comply with the regulations in charge of protecting minors in this sector.