The Association between the Effectiveness of Human Resource Management Functions and the Use of Artificial Intelligence

Abstract

The main purpose of this study is to investigate the association between the effectiveness of human resource management (HRM) functions and the use of artificial intelligence (AI). The HRM functions included in this research are recruitment and selection, people analytics, and talent acquisition. A quantitative research design was used in this study. A questionnaire containing 30 questions was prepared and submitted to employees and managers working in companies in three major cities (Riyadh, Jeddah, and Dammam) in Saudi Arabia. Data were collected using the random sampling method. The study used SPSS software to analyse data collected from 50 participants. The findings reveal that there was a statistically significant association between the effectiveness of HRM functions, including recruitment and selection, people analytics, and talent acquisition, and the use of AI. In addition, the correlations between the effectiveness of HRM functions and the use of AI were moderate and strong. The contribution of this study is to enhance the literature on HRM functions and AI. In addition, the study reveals that HRM functions can operate effectively using appropriate AI programs.