Regulation Urgency of the Misleading "greenwashing" Marketing Concept in Indonesia

Abstract

Greenwashing is a term that refers to a company's marketing strategy or activities in providing an environmentally friendly image, both in terms of products produced, objectives, or corporate values, without actually carrying out activities that have a good impact on the environment. Greenwashing activities are inseparable from green marketing, a product marketing activity that focuses on the environmental awareness of potential consumers. Consumer protection for greenwashing products in Indonesia has not been specifically regulated. Indonesia has several legal instruments that can be linked to greenwashing activities. Among them are consumer protection law, broadcasting law, and environmental law. As a developed country, America has greater environmental awareness in terms of regulation and law enforcement authority on greenwashing activities. The United States has published an FTC Green Guides (Green Guides) guideline. However, through environmental regulations, Indonesia continues to develop environmental and economic instruments through the eco-label system.