Impact of Advancement of Technology, Competitive Pressure, User Expectation on Continuous Digital Disruption: Mediating Role of Perceive Ease of Use

Abstract

The purpose of this research was to determine the impact of advancement of technology, competitive pressure, and user expectation on continues digital disruption using perceive ease of use role as a mediator. This study proposed a conceptual framework to investigating the significant factors of the various variables through critical evaluation of associated theoretical models, literature studies, and empirical tests. The proposed conceptual framework examined 292 final samples from targeted populations aged 18 years or older, working with digital technologies in Kuala Lumpur, Malaysia, using a posi-tivism research philosophy and explanatory research design. The Survey questionnaires collected were extensively tested for reliability and validity. Empirical data were analyzed using "Exploratory Factor Analysis" (EFA), "Confir-matory Factor Analysis" (CFA), and "Structural Equation Modeling" (SEM) via AMOS 22 software. Research findings indicate that advancement of technology has an insignificant negative impact on continuous digital disruption. User expectation has a positive, negligible effect on digital disruption. However , competitive pressure showed a negative impact on continuous digital disruption. The role of perceived ease of use as a mediator on continuous digital disruption indicated a positively negligible impact. Perceived ease of use role as a mediator on competitive pressure and user expectations showed a positive marginal effect. Lastly, perceived ease of use as a mediator for advancement of technology was negatively insignificant. In conclusion, all the hypotheses proposed were rejected based on these findings, except for hypothesis (H2). The main contribution of this paper was to determine the actual factors contributing to the unceasing digital disruption in organizations and institutions and also identify the correlation between advancement of tech-How to cite this paper: Addison, S. (2021). Open Journal of Business and Management nology, user expectations, and competitive pressure on continuous digital disruption , using perceive ease of use role as a mediator.