Assessment of the agricultural machinery company's competitiveness based on data envelopment analysis

Abstract

The ability of enterprises to compete in a particular product market depends not only on the totality of economic methods used for conducting business, but also directly on the competitiveness of the product. The article presents ways to improve the competitiveness of agricultural machinery products, which ultimately determines the level of competitiveness of the enterprise as a whole. The article describes the properties of the data envelopment analysis (DEA) method in terms of its effectiveness in assessing the competitiveness of agricultural machinery products, and presents a model for improving competitiveness. Based on the analysis carried out, it is concluded that the DEA method should be used to assess the competitiveness of agricultural engineering enterprises.