Policy boosterism, policy mobilities, and the extrospective city

Abstract

This study develops the notion of "policy boosterism," a subset of traditional branding and marketing activities that involves the active promotion of locally developed and/or locally successful policies, programs, or practices across wider geographical fields as well as to broader communities of interested peers. It is argued that policy boosterism is (1) an important element of how urban policy actors engage with global communities of professional peers and with local residents, and (2) a useful concept with which to interrogate and understand how policies and policy knowledge are mobilized among cities. A conceptualization of policy boosterism and its role in global-urban policymaking is developed by combining insights from the burgeoning "policy mobilities" literature with those of the longstanding literature on entrepreneurial city marketing. It is supported by illustrative examples of policy boosterism in Vancouver: the city's Greenest City and Green Capital initiatives, the use of the term "Vancouverism" among the city's urban design community, and demonstrations of new urban technologies during the 2010 Winter Olympics that were used to market a particular vision of the city's governance to people from elsewhere, but also-crucially-to local audiences. The article concludes by highlighting four foci that might frame future work at the intersections of policy boosterism and policy mobilities.