Product Innovations in the Bulgarian Hospitality: Linking Theory and Practice

Abstract

The main objective of this paper is to identify trends in product innovation from the hotel business in Bulgaria and to assess the influence of the professional experience on the ability for creating innovations. Based of qualitative and quantitative analysis, some main problems related to the hotel business are presented. The findings include identification of the role of product innovation for the development of the hotel business. The study outlines issues related to their implementation, namely low share of innovative enterprises; low share of developed and implemented new or modified products in the last three years; lack of thorough market research in the overall product development, etc. The study can be used as a model for analysis of product innovation in hotel business.