Abstract
Online shopping sites have risen rapidly. As forms of networked communities, they provide non-transactional opportunities for consumers to interact for personal and social reasons (Dholakia, Bagozzi, and Klein Pearo 2004; Verhoef, Reinartz, and Krafft 2010).
Cite
CITATION STYLE
APA
Das, P. (2015). A Collective Movement Perspective of Online Shoppers. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 92–95). Springer Nature. https://doi.org/10.1007/978-3-319-10912-1_27
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