What’s love got to do with it? Religion and the multiple logic tensions of social enterprise

Abstract

This paper develops a model that advances our understanding of how social enterprises respond to the complexity of a constellation of multiple, often competing goals, referred to here as institutional logics. Introducing a religious logic to the recognised social welfare and commercial logics of social enterprise, this model builds on a religious worldview foundation and incorporates religion-inspired altruistic love and non-transactional giving as its scaffolding. A comparative case study of faith-based, faith-inspired and secular organisations located in Southeast Asia demonstrates the origin and applicability of the model. Findings highlight that religion serves as an overarching logic, or “metalogic”, and frame of reference. Faith-based social enterprises use this religious logic to redefine perceived paradoxical tensions between the social welfare and commercial objectives they embody. Study results advance knowledge on organisational responses to multiple logic prescriptions, underscores the influence of religion, altruistic love and giving on organisational behaviour and contributes to the scarce literature on faith-based social enterprises.