Communicative behavior as the way of expressing cultural identity

Abstract

The article is devoted to the problem of intercultural communication. Intercultural communication is presented as a special communication process, having its own characteristics and passing conditions. The analysis of the process of intercultural interaction shows that the national and cultural specifics of communicative behavior affect the effectiveness of this process. Communicative behavior is conditioned by national mentality and is a component of national culture, as contained in national communication norms and rules. The article also emphasizes the connection between the communicative behavior of a person and his cognitive and linguistic consciousness. The author comes to the conclusion about the undoubted interrelation of interethnic communication with the awareness of one’s cultural identity, which is fixed in the linguistic consciousness of the individual and is reflected in his communicative behavior.