Gender-Inclusive Children’s Toy Package Design: An Alternative Approach to Gender-Neutral Design Based on Children’s Perceptions

Abstract

Background Traditionally, toys have been categorized by gender in stores, associating blue with boys and pink with girls. While some gender-neutral packaging designs have emerged, they often lack appeal to children. Moreover, toys labeled as gender-neutral are not always presented in a manner that communicates their inclusivity for all genders. This study investigates how to effectively convey gender inclusivity in children’s toy packaging by considering children’s perceptions. Methods This study employed phenomenology to gain an objective understanding of children’s perspectives and conducted a content analysis of current toy package designs and a modified van Kaam analysis of interviews with children aged 3-6. The findings from these analyses were used to develop guidelines for creating gender-inclusive package designs for children. Results The study’s findings suggest that effective gender-inclusive package designs for children should incorporate bright colors, regular and round sans-serif fonts, polygons with rounded corners, and iconic signs for imagery. Additionally, it is essential to convey messages clearly, as children tend to interpret things literally. Conclusions This study highlights the significance of avoiding gender labels in designing toys for children, as they can harm children’s perceptions and impose limitations on their activities and aspirations, potentially affecting them long-term.